Web3 technology is poised to revolutionise the fan loyalty industry, driving high levels of engagement through tangible incentives and rewards. On the heels of Zilliqa Group's recent loyalty programme partnerships with Racing League and MAD Lions, we speak to Tom Fleetham, Head of Business Development for Sports and Gaming at Zilliqa, about our vision for redefining fan experiences. “The fact that you can incentivise engagement a lot more effectively with Web3 supercharges the strategy - you can get a higher percentage of your fan base to sign up and be engaged with your brand,” Tom says. “Integrating Web3 with a loyalty programme gives you an engaged community, not just a large number of followers.” Read the full interview below: https://blog.zilliqa.com/how-zilliqa-will-power-the-fan-loyalty-revolution/